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Marketers and The Art of the Digital Marketing DanceSource:   The CMO Club   10-31-2015 19:23:03
As marketers, we are faced with balancing a seemingly infinite number of digital advertising options with finite resources (budget, personnel, skills, technology). Choreographing delivery of our message to clients when, where and how they want it often feels less like Fred Astaire and Ginger Rogers and more like a group of second graders performing a tap recital. In other words, a white hot mess. ...


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Striking a Customer-Centric Strategy Through the UpturnSource: http://www.peppersandrogersgroup.com10-31-2015 17:20:14
Although unemployment rates continue to remain high and some market sectors, such as real estate, have not yet rebounded, most corners of the economy continue to gain strength. As corporate financial performance improves, many CEOs are focusing on expanding product sales or diversifying into new markets....


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Leveraging Customer Segmentation in Wealth ManagementSource: http://www.peppersandrogersgroup.com10-28-2015 02:25:42
As the U.S. House and Senate make last-minute changes to the final wording of the financial-overhaul bill, one thing seems fairly certain: U.S. banks and brokerages stand to lose billions of dollars in revenues as a result of the new rules aimed at providing additional safeguards for consumers on investments and other products. ...


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Chief digital officer – Who, what, why, when, where, how?Source:   Computing   10-23-2015 12:36:40
The number of chief digital officers across the globe is soaring, but the scope of the role has led to......


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The Internet of Things (IoT) is far bigger than anyone realizesSource:   WIRED   10-21-2015 00:58:38
When people talk about “the next big thing,” they’re never thinking big enough. It’s not a lack of imagination; it’s a lack of observation. I’ve maintained that the future is always within sight, and you don’t need to imagine what’s already there....


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A look at what digital means to Shell, Renault, Phillips and BNP ParibasSource:   Diginomica   10-20-2015 17:06:06
Shell, Renault, Phillips and BNP Paribas took to the stage at the Adobe Summit in London this week to share their thoughts on digital transformation. ...


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The chief digital officer part 3 – how to organize the digital shiftSource:   Joachim Heinz   10-20-2015 10:15:00
Hi and welcome to part number three of the blog series on the chief digital officer.

The first part lays groundwork and explains the urgent need for this role inside business in today’s digital world....


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The chief digital officer part 2 – the tasks, the personality, the skillsSource:   Joachim Heinz   10-20-2015 10:09:32
Hi and welcome to chapter 2 of the CDO blog post series.

In the first blog post of a series, I outlined the necessity of the chief digital officer. Digital technology is both – it can be a huge chance if you have the understanding of its power and possibilities. And it will be a threat to your company if you fail to run the transformation. This huge responsibility needs to be taken by a chief digital officer. In this blog post, I dig into the main tasks of his work and the key aspects of his personality. I also outline the necessary leadership capabilities of such a personality. Let´s go discovering the #CDO ??...


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The chief digital officer part 1 – the why, the what, the howSource:   Joachim Heinz   10-20-2015 10:05:09
As the world becomes a digitally connected place, the impact on business is huge. As businesses are not partly affected but as a whole, there needs to be a clear responsibility for the necessary transformatinonal efforts. This blog post outlines, why businesses are in need for a chief digital officer. In a following series of blog posts, I will explain his tasks and responsibilities and finally give and idea how to organize this role inside companies.

In the first blog post, I will focus on the need for such a role in the C-suite....


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Citi Group Chief Digital Officer : Heather CoxSource:   Citi Group   10-20-2015 10:00:52
Heather Cox has been the Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi since April 2014. Ms. Cox is responsible for developing and implementing the vision, strategy and execution of a common client experience, driving global customer satisfaction efforts and leading Digital, Marketing and Decision Management across Global Consumer Banking. ...


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