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Why IBM Is Buying a Digital Marketing Agency ?Source:   Fortune   02-21-2016 11:08:48
IBM has already created the world’s largest digital agency, and it wants even more of that work....


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Digital transformation: What is a Chief Digital Officer?Hazırlayan:   David Mathison      02-20-2016 05:15:17
David Mathison, who collaborates with many CDOs, explains the role and why it is important. Read this post and watch the video to learn about modern Chief Digital Officers....


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5 CONSIDERATIONS FOR YOUR LOYALTY PROGRAM DURING RECESSION TIMESSource:   LinkedIn   02-18-2016 09:40:04
Financial crises are worrying for the economy, social development, education or anything to do with the whole system. They infect the system and brings indetermination along with it. And it is obvious that buyers tend to shop less when there’s a sign of economic crisis. However they still keep buying-- just in a smarter way....


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Leading Digital: Q&A with George WestermanSource:   Straight Talk   02-16-2016 15:02:12
“Digital Masters excel at two essential capabilities. They build digital capabilities by rethinking and improving their business processes, their customer engagements, and their business models. They also build strong leadership capabilities to envision and drive transformation,” writes George Westerman in his latest book, Leading Digital: Turning Technology into Business Transformation....


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Chief Digital Officer: sustainable or temporary basis?Source:   Vo van loi | Cloud Tech   02-16-2016 11:13:43
More and more companies entrust their digital transformation to a new hybrid role in their organization, the Chief Officer Digital. A strategic function nevertheless called to die once digitized now....


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MOVES-BNP Paribas names Chief Digital Officer for CIBSource:   Reuters   02-16-2016 10:57:47
PARIS Jan 27 (Reuters) - BNP Paribas has appointed Rudi Collin as Chief Digital Officer at the corporate and institutional banking division in a newly created role designed to improve the bank's technology....


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Nike Names Its First Chief Digital OfficerSource:   Complex   02-16-2016 10:16:25
Digital media and technology has changed how brands connect with consumers, and not many companies do digital as well as Nike. Nike is already one of best digital brands in the world, and now it looks to get even stronger with the appointment of its first Chief Digital Officer Adam Sussman....


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EA Communique: How EAs Should Support the Chief Digital OfficerSource:   Intellyx   02-10-2016 09:30:15
The role of the Chief Digital Officer (CDO) is the exec title du jour, surpassing the CIO as the go-to person for transformation of the enterprise. McKinsey considers this person the transformer-in-chief, even though this role is still quite nebulous....


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CARTOON NETWORKSource:   Fast Company   02-05-2016 16:50:37
Cartoon Network Studios is taking a different approach to content launch strategy with today’s release of OK K.O.! Lakewood Plaza Turbo, a free mobile game for iOS and Android devices created by animator Ian Jones-Quartey. This is the first creative franchise out of Cartoon Network Studios to be initially shared in the form of a game, and here’s where it gets even more interesting: Cartoon Network Studios will expand on this particular creative franchise by opening the game IP to 200 independent developers via a Cartoon Network Game Jam innovation festival that will be held February 12-14 in Portland, Oregon....


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Morgan Stanley Appoints Naureen Hassan Chief Digital Officer for Wealth ManagementSource:   Morgan Stanley   02-04-2016 03:51:39
Morgan Stanley (NYSE: MS) today announced the appointment of Naureen Hassan as Chief Digital Officer for Wealth Management, a new position in which she will lead the strategy and marketing of digital tools and platforms serving the Firm’s 16,000 financial advisors and 3.5 million clients....


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