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Barnes & Noble Appoints Chief Digital Officer Frederic D. Argir to lead E-Commerce and NOOK®Source:   Business Wire   10-01-2015 23:33:23
NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced the appointment of Frederic (Fred) D. Argir as Vice President and Chief Digital Officer for the Company, overseeing the E-Commerce and NOOK businesses, which are part of Retail. Mr. Argir joins the Company from Toys “R” Us, Inc. where he also served as Chief Digital Officer. He will report to Jaime Carey, Chief Operating Officer. The Company also said that Mahesh Veerina, President of the NOOK Consumer business, will leave the Company on February 1, 2016....


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Jonathan Becher Named Chief Digital Officer and Leads SAP Digital; Maggie Chan Jones Will Join SAP aSource:   SAP   10-01-2015 23:30:14
WALLDORF — SAP SE, the world’s largest maker of business software, today announced that Jonathan Becher has been appointed as the company’s first Chief Digital Officer to lead the company’s new digital business unit with immediate effect....


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Adapting Google Analytics into your business and lifeHazırlayan:   Cüneyt Baycan      10-01-2015 23:15:13
Since the introduction of Internet and ecommerce, analytic tools, especially Google Analytics, became essential in companies’ business activities. Although analytics tools are being used by companies, which are using Internet as another sales channel, it can also be helpful in different type of industries....


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The Internet, the White House, and You (and Me)Source:   Medium   10-01-2015 23:14:56
My name is Jason Goldman. For the last few years I’ve mostly worked on building tools that give people a voice online. What I’m doing next is different. I’m going to go work at the White House as Chief Digital Officer. When I start on April 6, my job will be to help create more meaningful online engagement between government and American citizens....


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The Rise of the CDO: 15 companies that already have a Chief Digital Officer in placeSource:   Digital Transformation   10-01-2015 22:02:48
We talk a lot about disruption and the need for companies to transform for the digital age. We help them to create a long-term vision and a short-term actionable plan to achieve this. Most companies have plenty of ideas to transform, but executing them is a different story, which requires people who take the lead in a permanent cycle of transformation. We researched companies that are leading by example in the Digital Transformation space and came up with an impressive list of Chief Digital Officers. ...


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The Rise of the Chief Digital Officer Source:   Slideshare   10-01-2015 11:26:09
Beyond the CIO/CMO - The Rise of the Chief Digital Officer | CIO Perspectives Virginia 2014 | Keynote by Dion Hinchcliffe ...


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Perry Hewitt, Chief Digital Officer, Harvard UniversitySource:   CXOTalk   10-01-2015 05:31:05
Hewitt is an established leader in digital marketing communications, with deep experience in the corporate and not-for-profit sectors. ...


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Avoiding Digital Self-DestructionSource:   Apigee   09-30-2015 16:35:28
You can hear how digital is driving growth straight from CEOs at some of today’s digital leaders like Nike.

And top-flight sources are documenting digital’s part in a broader pattern: MIT’s Center for Information Systems Research found that companies that derived 50% or more of their revenues form digital ecosystems had 32% higher revenue growth and 27% higher profit margins than their industry averages. ...


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Fall TV Season Opens Onto a Shifting Ad LandscapeSource:   The New York Times   09-29-2015 13:35:12
The current television landscape is a challenging one for advertisers. Ratings are down but the amount of programming is sharply up, along with the number of streaming options available, many of which allow viewers to skip commercials altogether....


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Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets New video and brand-awareness tSource:   Adweek   09-29-2015 13:04:55
For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns....


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