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| Source: The New York Times 09-29-2015 13:35:12 |  The current television landscape is a challenging one for advertisers. Ratings are down but the amount of programming is sharply up, along with the number of streaming options available, many of which allow viewers to skip commercials altogether....
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| | | | Source: Adweek 09-29-2015 13:04:55 |  For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns....
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| | | | Source: The EuroCIO Association Summer Summit 2015 09-29-2015 06:20:45 |  International non-profit organization Close the Gap aims at bridging the digital divide by offering high-quality, pre-owned computers donated by European companies to schools, universities, hospitals and any social project that need ICT in developing and emerging countries. Through its partner WorldLoop, Close the Gap also ‘closes the loop’ by supporting local recycling facilities start up so the IT equipment can be recycled responsibly when it reaches reach the end of its life. Olivier Vanden Eynde is founder and managing director of both non-profits....
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| | | | Source: The Telegraph 09-28-2015 01:20:27 |  "Digital is really transformative in the way companies operate today. It has a big impact on business, it has a big impact on the way you interface with consumers, but you have to have the full support of the executive committee and of the CEO," said Lubomira Rochet, L'Oréal's chief digital officer....
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| | | | Source: Forbes 09-28-2015 01:03:19 |  His new employers revealed yesterday that Rogers is set to enter the fashion world, accepting a high-ranking position at LMVH (officially named LVMH Moët Hennessy • Louis Vuitton S.E.). The luxury brand owns everything from fashion houses (Marc Jacobs, Fendi, Louis Vuitton, Dior) to wines and spirits (Belvedere, Dom Perignon, Veuve Clicquot) and other successful businesses (Sephora, De Beers Diamonds, Bulgari), but has no hand in the music world. Rogers will be taking over the role of Chief Digital Officer for the entire company....
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| | | | Source: Forbes 09-27-2015 15:20:10 |  General Electric announced yesterday the creation of a new unit with the aim to become the leader in the Industrial Internet of Things race. GE Digital will integrate GE’s Software Center, the expertise of GE’s global IT and commercial software teams, and the industrial security strength of Wurldtech. This new business model will be led by Bill Ruh, formerly GE’s Vice President and Global Technology Director and now newly appointed as Chief Digital Officer....
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| | | | Source: ComputerWeekly 09-26-2015 01:32:50 |  The chief data or digital officer (CDO) is not going anywhere, according to the latest research from Forrester, which showed the number of companies appointing CDOs is on the rise. Bad news for CIOs? Only if they fail to recognise the importance of data....
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| | | | Source: Momentology 09-24-2015 01:50:12 |  As your online presence becomes larger and the algorithms in the search engines and social media become more complex, is it time to look at adding a Chief Digital Officer (CDO) to your in-house team? Here's why a CDO can be essential to your company's growth and profits....
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| | | | Source: Entrepreneur 09-23-2015 01:30:24 |  In 2011, Rachel Haot became New York City's first Chief Digital Officer under Mayor Michael Bloomberg. In her tenure, she planned hackathons to help the city rethink the space used for payphones across the city and relaunched the city’s website, one with more than a million pages, serving millions of people in 70 different languages. ...
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| | | | Source: eConsultancy 09-23-2015 01:28:12 |  Criticism of the Chief Digital Officer (CDO) role centres on its necessity in executive team and that it creates another organisational silo. ...
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