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| Source: diginomica 11-25-2016 09:29:54 |  Is the role of the marketing technologist in trouble? That?s one conclusion to ponder from reports on the state of martech. Barb Mosher Zinck assesses the data. One big issue: the marketing technologist without the breadth of skills needed for digital transformation. ...
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| | | | Source: The Wall Street Journal 11-24-2016 09:16:31 |  Mr. Martin comes from Microsoft, where he was a general manager and chief scientist for the company's Cloud and Enterprise Group...
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| | | | Source: CloudTweaks 11-23-2016 09:16:18 |  In Gartner?s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and analytics, and machine learning and personalization bolstering data-centric marketing tactics. As Gartner?s 2016-2017 Chief Marketing Officer (CMO) Spend Survey predicts higher marketing budgets in 2017,...
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| | | | Source: Powder/Bulk Solids 11-22-2016 09:26:23 |  Increases in regulatory oversight and evolving industrial practices are anticipated to fuel the global market for smart manufacturing technologies through 2024, when its value is expected to reach $548.14 billion, according new research from Albany, NY-based Transparency Market Research....
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| | | | Source: World Bulletin 11-21-2016 08:18:52 |  Turkey is at the heart of a digital transformation that can benefit investors, a senior executive of Microsoft in the country said....
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| | | | Source: Forbes 11-20-2016 09:09:49 |  In industrial revolution #4 we find firms using big data analytics, the Internet of Things with all its sensors and componentry paraphernalia, machine learning with Artificial Intelligence (AI), new neural networks driven (eventually) by quantum computing and newfangled value-adds like Augmented Reality (AR) to overlay even more digitization into our lives....
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| | | | Source: Business Wire 11-19-2016 09:16:10 |  ADA, Okla.--(BUSINESS WIRE)--LegalShield, one of North America?s leading providers of affordable legal plans and identity theft solutions for individuals, families and small businesses, announced today that it has promoted David Coffey to Senior Vice President, Chief Digital Officer, effective immediately. Coffey was formerly the Chief Media Director. He will continue to report directly to LegalShield CEO Jeff Bell. ...
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| | | | Source: MarketingTech 11-17-2016 09:11:10 |  Right now, the digital ad industry is facing an existential crisis.
Depending on who you ask, around a quarter of all internet users (at least in the US) use adblocking software....
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| | | | Source: WIRED 11-16-2016 09:32:02 |  Dystopian corporate surveillance threats today come at us from all directions. Companies offer ?always-on? devices that listen for our voice commands, and marketers follow us around the web to create personalized user profiles so they can (maybe) show us ads we?ll actually click. Now marketers have been experimenting with combining those web-based and audio approaches to track consumers in another disturbingly science fictional way: with audio signals your phone can hear, but you can?t. And though you probably have no idea that dog whistle marketing is going on, researchers are already offering ways to protect yourself....
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