CDO World

The role of the CMTO is to bring technology to marketing: SapientNitro’s Sheldon Monteiro	Source: Tech / Economic Times 08-15-2016 09:03:39
How SapientNitro is educating CMOs to become technology evangelists and vice versa... Read All..

Lagging In Digital Transformation? 30% Of Your Senior Executives Are Going To Leave Within A Year	Source: Forbes 08-14-2016 09:32:49
Companies lagging in their digital transformation or not even trying to become digital, face the risk of losing substantial portions of their sales, IT leadership, and senior management.... Read All..

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams	Source: Netimperative 08-13-2016 09:15:53
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.... Read All..

Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer	Source: Business Wire 08-12-2016 09:36:56
Consumer marketing veteran will drive innovation in the overall Patterson customer experience... Read All..

Bust these common cloud computing myths	Source: TechTarget / SearchCIO 08-11-2016 09:15:16
For most enterprises, it is no longer a question of if they will move to the cloud, but when.... Read All..

Lack of Marketing Tech Integration is Clouding Customer Insight	Source: KoMarketing 08-10-2016 14:54:03
July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight.... Read All..

Mobile ‘a behaviour not a tech’ now central to sports marketing	Source: Mumbrella 08-09-2016 09:08:05
The use of mobile has evolved into a behaviour in its own right that is becoming increasingly central to people’s enjoyment of sports, the head of mobile for Group M has claimed.... Read All..

If You're Ignoring Pokémon Go, You're Making a Huge Business Mistake	Source: Inc. 08-08-2016 09:01:51
I've enjoyed watching the conversations happening on Twitter and Facebook this past week between adults--mostly parents--debating the merits of Pokémon Go.... Read All..

The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today	Source: Forbes 08-07-2016 09:08:17
I recently sat down with Mayur Gupta, SVP and Head of Digital at Healthgrades, and a marketing maven in his own right, to better understand how marketing technology is being applied to the healthcare space.... Read All..

Source: MIT Technology Review 08-06-2016 09:14:10

With much industry fanfare last month, Dutch telco KPN announced that it had completed nationwide coverage of the Netherlands in a wireless Internet of things network. Like a traditional cellular network, but with far lower costs and energy requirements, KPN’s network can connect sensors monitoring everything from rail switches at Utrecht Central station to depth sounders at the Port of Rotterdam and baggage handling at Schiphol Airport....

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