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| Source: Wccf 02-28-2017 09:01:52 |  White House Chief Digital Officer Gerrit Lansing has been booted from the House after failing to pass FBI?s background checks. The latest news comes after earlier reports of the new administration removing Cory Louie, the Chief Information Security Officer (CISO) at the White House, from his position....
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| | | | Source: EContent 02-27-2017 09:19:52 |  In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year....
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| | | | Source: TechTarget / SearchCIO 02-26-2017 09:10:31 |  Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform....
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| | | | Source: MINUTEHACK 02-25-2017 08:08:21 |  Skip Fidura, client services director at dotmailer, gives his take on the future of marketing and how he expects the industry to impact businesses....
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| | | | Source: CIO Dive 02-24-2017 09:06:48 |  Thee role of data in the enterprise has changed dramatically over the last several years. Today, data is often viewed as a commodity a company can potentially use to gain a competitive edge.
But for most companies, getting that edge requires having the right talent in place to break up data silos and to create a standardized method to ensure everyone is using the same data within the same structure across the entire organization....
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| | | | Source: Govtech.com 02-23-2017 09:33:16 |  On Tuesday, Feb. 7, Florida's Senate Governmental Oversight and Accountability Committee voted unanimously to pass a new bill, SB 362, that would create a chief data officer position within the Agency for State Technology (AST).
The bill came about following inconsistencies and security issues within AST that ultimately led to an audit of the state agency. The audit found several ways in which AST data could potentially be compromised during the login process and through unrestricted access privileges....
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| | | | Source: Channel NewsAsia 02-22-2017 09:15:01 |  SINGAPORE: The Monetary Authority of Singapore (MAS) is setting up a new Data Analytics Group (DAG) from Mar 15. The move is part of MAS? broader efforts to help position itself and the financial sector for the digital economy of the future, it said in a news release on Monday (Feb 13).
Heading the DAG is Dr David Roi Hardoon, who will be MAS' chief data officer. Dr Hardoon joins MAS from Azendian Solutions, where he was the co-founder and Executive Director, Chief of Analytics. He has a PhD in machine learning, as well as a deep research background and extensive experience in developing and applying analytical models, MAS said....
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| | | | Source: PR Newswire 02-21-2017 09:21:48 |  WESTPORT, Conn., Feb. 16, 2017 /PRNewswire/ -- Women's Marketing, a leading marketing and media services agency for emerging and high growth brands, is pleased to announce that Brandon Heagle has been appointed Chief Digital Officer as part of the agency's ongoing expansion into marketing strategy, digital consulting and advanced analytics.
"Brandon is a vital addition to our leadership team at a time when our clients' need for understanding cross channel attribution and ecommerce performance is growing rapidly," says Women's Marketing CEO Andrea Van Dam. "Brandon is a true digital visionary and a proven marketer of brands in search of high growth."...
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| | | | Source: Forbes 02-20-2017 09:26:02 |  Can?t find an investor for your big idea? Don?t have the collateral or credit to get approved for a traditional loan? That?s OK: Crowdfunding now means that you can raise money quickly and cheaply from people all over the world that you?ve never met. It has democratized the process of finding startup capital and shortened the timeline from perhaps months of meetings to as little as a few weeks....
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| | | | Source: CIO 02-19-2017 09:16:04 |  For years, marketing was considered more art than science. But more recently, as marketing automation software has proliferated, marketers have had to blend the art of storytelling with the science of data. Lots and lots of data.
Then along comes artificial intelligence (AI) and machine learning, which promise to help marketers make sense of all that data. Some experts believe AI's impact on marketing will be hugely significant, that it could even change the nature of marketing entirely ? enabling brands to break through the noise and deliver a more personalized experience to customers....
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