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Why Chief Digital Officers Must Invest in Experiences Over Products and TechnologySource:   CDO Club   01-15-2016 09:49:30
In my research and in my work, I continue to observe the importance of experience in building long-term, meaningful and productive customer experiences. But when I say customer experience, I’m not referring to traditional CX work nor am I solely focusing on customer service or support. Customer experience is more than that. It’s anything and everything. And this is why businesses are underestimating the value and promise of experiences to serve as incredible competitive advantages....


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THE CHIEF DIGITAL OFFICER TRENDSource:   EgyptInnovate   01-14-2016 09:56:08
Let me begin by asking who in your company is managing the big sexy data, the omnichannel customer, or building digital products that can be monetized? I thought so, now might be the time to consider hiring a Chief Digital Officer....


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Advent of the Chief Digital Officer (CDO)Source:   Team ASV   01-13-2016 10:28:19
Recently, I met the CEO of a mid-sized corporation and while discussing the impact of Digital technologies, he mentioned that the IT team was not being responsive enough to spot the emerging trends and initiate action. Later on, I talked to the CIO and learnt that the team was currently busy fixing security and integration issues related to the new software for Digital marketing. Apparently, this software was selected by the Marketing team....


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Adapt, disrupt, transform, disappear: The 2015 Chief Digital Officer StudySource:   Strategy&   01-11-2016 09:40:31
Executive summary The digital revolution is moving fast and spurring massive disruptions and transformations in industry after industry. A key sign of its growing importance is the rise of a new kind of executive: the chief digital officer, or CDO. Although the number of companies that have already hired CDOs remains small — just 6 percent globally, according to the results of our first annual study of the position — their ranks are clearly growing rapidly. In researching 1,500 of the world’s largest companies through company filings and records and publicly available information (see Appendix), we found that those in consumer-focused industries, including media, entertainment, food and b...


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Say Goodbye To The Chief Digital OfficerSource:   Forbes   01-11-2016 09:31:17
Continued from page 1 According to PwC, the number of companies that have already hired CDOs remains small — just 6% globally out of the top 1,500 organisations. ...


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Why your organization needs a Chief Digital Officer (CDO)Source:   Blur Group   01-08-2016 10:56:11
Think back to when you were at high school. Something as trivial as not having the latest sneakers or backpack could lead to ridicule and often complete ostracization. It wasn’t a nice feeling, was it?...


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One-in-Three CDOs Bring General Management Skills to JobSource:   Chief Digital Officer   01-08-2016 09:50:38
The chief digital officer movement has been in high gear for several years now. According to The CDO Club, the number of CDOs globally will reach 2,000 by the end of 2015, up from fewer than 100 in 2011. Though by no means the only path to digital-enablement, many companies have installed CDOs as part of an company-wide digital strategy....


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Convince Your CMO to Invest in the Internet of ThingsSource:   Gartner   01-07-2016 09:41:00
Use three approaches to solicit and surface Internet of Things opportunities....


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The Top 7 Online Marketing Trends That Will Dominate 2016Source:   Forbes   01-05-2016 12:20:16
The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions....


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Hype Cycle for Emerging Technologies, 2015Source:   Gartner   01-02-2016 00:53:10
Gartner's 2015 Hype Cycle for Emerging Technologies Identifies the Computing Innovations That Organizations Should Monitor.

2015 Hype Cycle Special Report Illustrates the Market Excitement, Maturity and Benefit of More Than 2,000 Technologies...


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