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The Case For The Chief Digital OfficerSource:   Momentology   09-24-2015 01:50:12
As your online presence becomes larger and the algorithms in the search engines and social media become more complex, is it time to look at adding a Chief Digital Officer (CDO) to your in-house team? Here's why a CDO can be essential to your company's growth and profits....


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New York State's Chief Digital Officer Explains the Importance of User ExperienceSource:   Entrepreneur   09-23-2015 01:30:24
In 2011, Rachel Haot became New York City's first Chief Digital Officer under Mayor Michael Bloomberg. In her tenure, she planned hackathons to help the city rethink the space used for payphones across the city and relaunched the city’s website, one with more than a million pages, serving millions of people in 70 different languages. ...


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Does Starbucks show that organisations need a Chief Digital Officer?Source:   eConsultancy   09-23-2015 01:28:12
Criticism of the Chief Digital Officer (CDO) role centres on its necessity in executive team and that it creates another organisational silo. ...


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How To Build a High-Performing Digital TeamSource:   Harvard Business Review   09-22-2015 15:30:29
Digital skills are in high demand and short supply. But first things first — how do you define a digital team when nearly everything is digital? ...


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What ‘digital’ really meansSource:   McKinsey & Company   09-20-2015 13:55:05
Companies today are rushing headlong to become more digital. But what does digital really mean?...


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5 Trending Markets That Are Capitalizing On Virtual RealitySource:   ReadWrite   09-19-2015 06:04:38
Guest author Konstantin Andreev is the CEO and Founder of Verdom IT Projects and 360-degree mobile app Round.me....


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Chief Digital Officers Continue Global ExplosionSource:   eMarketer   09-12-2015 11:35:07
Number of CDOs worldwide will double this year to 2000.

The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position....


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Was I wrong about Chief Digital Officers?Source:   eConsultancy   09-11-2015 02:59:49
Recently Mike Bracken announced his resignation as Executive Director of Digital in the Cabinet Office.

He had been leading the digital transformation of UK government through the Government Digital Service (GDS), earning a CBE among other plaudits for his work. ...


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Why You Can't "Spec" MarketingSource:   LinkedIn   09-10-2015 02:53:23
A critical point in any company’s value chain is what purchasing professionals call “purchased inputs.” The great majority of these inputs are a form of “raw materials” needed to build the company’s products or service offerings. In the world of procurement, this is called sourcing....


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Destination Digital : Finding and Building the Talent to get thereSource:   Egon Zehnder   09-08-2015 05:58:55
In a world where consumers tweet complaints in public forums, shop online as much as on high streets and express brand preferences on Facebook, excellence in digital is critical for business success. ...


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