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Renault's Chief Digital Officer Patrick Hoffstetter Named First EU Chief Digital Officer of the YearSource:   PR Newswire   11-05-2015 09:58:39
NEW YORK, Nov. 4, 2015 /PRNewswire/ -- Patrick Hoffstetter, Chief Digital Officer at Renault and Director of its Digital Factory, was today named the first-ever EU Chief Digital Officer of the Year 2015 by the CDO Club, the world's first and largest community of C-suite digital leaders....


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Strengthening Loyalty Programs to Retain High-Value CustomersSource: http://www.peppersandrogersgroup.com11-04-2015 03:19:21
As the global economy continues to show signs of strength, retail industry CEOs and other senior executives are laser-focused on two areas: revenue growth and customer acquisition. Recent market indicators have been encouraging. For example, general U.S. retail sales rose 0.5 percent in April, according to Market News....


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4 Ways to Reimagine Your Company's Organization and Keep Pace in the Digital AgeSource:   Adweek   11-02-2015 23:25:44
Chief digital officer. Center of excellence. Digital by design.

Large companies with entrenched organizational dynamics are struggling to figure out how digital plays into their business models. It's been more than 20 years since the Internet entered our lives, but only recently have business leaders internalized the inherent importance of digital in driving communications, inspiring product development and influencing consumer and employee behavior in significant ways. ...


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Marketers and The Art of the Digital Marketing DanceSource:   The CMO Club   10-31-2015 19:23:03
As marketers, we are faced with balancing a seemingly infinite number of digital advertising options with finite resources (budget, personnel, skills, technology). Choreographing delivery of our message to clients when, where and how they want it often feels less like Fred Astaire and Ginger Rogers and more like a group of second graders performing a tap recital. In other words, a white hot mess. ...


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Striking a Customer-Centric Strategy Through the UpturnSource: http://www.peppersandrogersgroup.com10-31-2015 17:20:14
Although unemployment rates continue to remain high and some market sectors, such as real estate, have not yet rebounded, most corners of the economy continue to gain strength. As corporate financial performance improves, many CEOs are focusing on expanding product sales or diversifying into new markets....


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Leveraging Customer Segmentation in Wealth ManagementSource: http://www.peppersandrogersgroup.com10-28-2015 02:25:42
As the U.S. House and Senate make last-minute changes to the final wording of the financial-overhaul bill, one thing seems fairly certain: U.S. banks and brokerages stand to lose billions of dollars in revenues as a result of the new rules aimed at providing additional safeguards for consumers on investments and other products. ...


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Chief digital officer – Who, what, why, when, where, how?Source:   Computing   10-23-2015 12:36:40
The number of chief digital officers across the globe is soaring, but the scope of the role has led to......


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The Internet of Things (IoT) is far bigger than anyone realizesSource:   WIRED   10-21-2015 00:58:38
When people talk about “the next big thing,” they’re never thinking big enough. It’s not a lack of imagination; it’s a lack of observation. I’ve maintained that the future is always within sight, and you don’t need to imagine what’s already there....


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A look at what digital means to Shell, Renault, Phillips and BNP ParibasSource:   Diginomica   10-20-2015 17:06:06
Shell, Renault, Phillips and BNP Paribas took to the stage at the Adobe Summit in London this week to share their thoughts on digital transformation. ...


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The chief digital officer part 3 – how to organize the digital shiftSource:   Joachim Heinz   10-20-2015 10:15:00
Hi and welcome to part number three of the blog series on the chief digital officer.

The first part lays groundwork and explains the urgent need for this role inside business in today’s digital world....


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