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Nike’s first CDO is latest step in race to a digital futureSource:   Diginomica   02-23-2016 16:03:06
Sports apparel firm Nike has appointed its first Chief Digital Officer (CDO) in the form of Adam Sussman as the latest move in its ambition to pull in $7 billion in digital revenue by 2020....


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Digital Transformation. Who should lead it?Source:   Medium   02-22-2016 10:32:57
I cannot think of a single exception to this general rule: an organisation must innovate or die, and innovation will likely involve Digital Transformation....


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A brief history of the Chief Digital OfficerSource:   Digital Pulse   02-22-2016 10:14:50
As businesses strive for digital transformation, in recent years a new executive role has emerged: the Chief Digital Officer. The evolution of the CDO has been much talked about, but what is its current state of play?...


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Chief Digital Officer or Chief IoT Officer?Source:   Datamation   02-22-2016 09:15:30
Everyone is talking about going ‘digital’ and capitalizing on the ‘Internet of Things’ (IoT). But most organizations have a hard time responding to both these trends because they lack an executive-level champion to guide their digital transformation process and determine how they take advantage of IoT opportunities....


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THE CHIEF DIGITAL OFFICER: ENABLING ONLINE BUSINESS TRANSFORMATIONSource:   Page Executive   02-22-2016 02:46:35
The critical importance of digital strategy has secured enviable positions for Chief Digital Officers and Digital Strategy Directors within senior leadership teams....


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Why IBM Is Buying a Digital Marketing Agency ?Source:   Fortune   02-21-2016 11:08:48
IBM has already created the world’s largest digital agency, and it wants even more of that work....


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Digital transformation: What is a Chief Digital Officer?Hazırlayan:   David Mathison      02-20-2016 05:15:17
David Mathison, who collaborates with many CDOs, explains the role and why it is important. Read this post and watch the video to learn about modern Chief Digital Officers....


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5 CONSIDERATIONS FOR YOUR LOYALTY PROGRAM DURING RECESSION TIMESSource:   LinkedIn   02-18-2016 09:40:04
Financial crises are worrying for the economy, social development, education or anything to do with the whole system. They infect the system and brings indetermination along with it. And it is obvious that buyers tend to shop less when there’s a sign of economic crisis. However they still keep buying-- just in a smarter way....


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Leading Digital: Q&A with George WestermanSource:   Straight Talk   02-16-2016 15:02:12
“Digital Masters excel at two essential capabilities. They build digital capabilities by rethinking and improving their business processes, their customer engagements, and their business models. They also build strong leadership capabilities to envision and drive transformation,” writes George Westerman in his latest book, Leading Digital: Turning Technology into Business Transformation....


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Chief Digital Officer: sustainable or temporary basis?Source:   Vo van loi | Cloud Tech   02-16-2016 11:13:43
More and more companies entrust their digital transformation to a new hybrid role in their organization, the Chief Officer Digital. A strategic function nevertheless called to die once digitized now....


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