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| Source: DMN 12-25-2016 09:08:30 |  The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap....
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| | | | Source: YourStory 12-24-2016 09:19:51 |  Round the world where ever you go from west to east and north to south, IT market is echoing Cloud Computing. Right from a geek to acommonman, everyone must have some idea about it because of its huge benefits in this IT era. Know here what ‘Cloud Computing’ is and how it works? After reading, you will get to know...
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| | | | Source: Forbes 12-23-2016 09:00:57 |  Ultimately, as well, AI will increase the pace of change....
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| | | | Source: Waters Technology 12-22-2016 09:20:16 |  At a dinner held in midtown Manhattan on Dec. 5, the winners of this year's AFTAs were announced. ...
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| | | | Source: Forbes 12-21-2016 09:11:10 |  In addition to analytics and data, PRTech is being driven more and more by a shift in thinking where content is a key driver of lead generation, customer growth and, ultimately, revenue. And there is plenty of evidence that Earned media, typically driven by PR, has an outsized effectiveness. Those who acknowledge the connection between the various elements that make up a brand’s content landscape (Paid, Earned, Shared and Owned media) are the ones who understand the potential of this untapped space....
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| | | | Source: TechTarget / SearchCIO 12-20-2016 09:14:51 |  For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach....
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| | | | Source: CoinDesk 12-19-2016 09:10:10 |  In this CoinDesk 2016 in Review special feature, CoinDesk profiles the most influential members of the blockchain industry, a list informed by more than 2,000 responses in our reader poll....
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| | | | Source: The Drum 12-18-2016 09:09:45 |  It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”....
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| | | | Source: China Business Review 12-17-2016 09:08:41 |  As mobile technology, constant connectivity, and data analytics become increasingly embedded in the fabric of daily life, few businesses have been left untouched. Digital disruption—the changes that result from applying new technology to goods or services—is not limited to digital natives such as Google or Uber. Traditional industries from manufacturing to banking are contending with rising customer demand for consistent engagement, hyper connectivity, on-demand delivery, and product or service innovation—and yet this growing appetite for an improved customer experience is just one among many factors driving digital innovation....
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| | | | Source: Cincinnati.com 12-16-2016 09:12:20 |  Kroger has named Yael Cosset, a 43-year-old executive from its consumer insights division 84.51°, as the company's next chief digital officer....
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