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| Source: Innovation Enterprise 10-22-2018 09:30:55 |  As the digital landscape evolves, marketers are discovering ever more innovative strategies to ensure relevancy and success. Statistics Portal analyzed US chief marketing officers (CMOs) digital marketing ad spend in comparison to traditional methods from 2012–18, which revealed that their spend would increase by 12.3% over the time period, while their offline ad spend efforts would decline by 1.2% over the same period....
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| | | | Source: İnternet Retailer 10-19-2018 10:00:52 |  Earlier this year Danish retailer Pandora announced a new 5-year strategy which put digital right at its centre, focusing on creating a “digitalised brand experience” and “winning in omnichannel retail”....
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| | | | Source: Gigabit 10-17-2018 09:00:12 |  Zimnat’s Group Chief Digital Officer Tendayi Chirokote on the challenges he faced transforming the digital culture of the Zimbabwean life assurance company...
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| | | | Source: CMO Australia 10-16-2018 07:00:27 |  Australian CIO of New Era Cap Co shares his journey to bring technology to business and why his title has been a big subject of debate...
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| | | | Source: EGR Global 10-15-2018 02:00:46 |  EGR understands Marcello Magaletti, formerly of Paddy Power and Uber, will officially start his new role on 10 September...
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| | | | Source: MarketWatch 10-14-2018 07:30:31 |  The AES Corporation AES, -2.57% today announced the appointment of Sanjeev Addala to the newly created position of Chief Information Digital Officer (CIDO). Addala joins AES from GE Renewable Energy, where he served as Chief Digital Officer since 2016....
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| | | | Source: Business Review 10-13-2018 07:10:18 |  Starting November 1st, Anca Stefan, Digital and Consumer Intelligence Manager L’Oréal Romania, will become Chief Digital Officer for Russia and Kazakhstan at L’Oréal. She is the second Romanian citizen to be promoted among the company at an international level this year and the first one to have a position in the board....
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| | | | Source: pharmaphorum 10-11-2018 00:20:36 |  Pfizer has appointed a chief digital officer because of the growing importance of digital technology in R&D and business process, as part of a boardroom shake-up...
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| | | | Source: ComputerWeekly 10-10-2018 09:00:57 |  Russian oil giant will harness the latest technologies right across its business, says chief digital officer...
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| | | | Source: OilVoice 10-09-2018 10:00:44 |  Petrofac has appointed Fady Sleiman Chief Digital Officer as the oilfield services company continues its digital transformation....
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