The Rise of The Chief Digital Officer: Why You Need One and What to Look ForSource:   Salsify   04-07-2016 09:38:36
Takeaway: Brands and retailers that want to stay competitive in the age of distributed commerce have to start thinking organizationally. They have to carve out specific roles. In particular, they need a CDO (chief digital officer) with a solid set of skills for this space.

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