CARTOON NETWORKSource:   Fast Company   02-05-2016 16:50:37
Cartoon Network Studios is taking a different approach to content launch strategy with today’s release of OK K.O.! Lakewood Plaza Turbo, a free mobile game for iOS and Android devices created by animator Ian Jones-Quartey. This is the first creative franchise out of Cartoon Network Studios to be initially shared in the form of a game, and here’s where it gets even more interesting: Cartoon Network Studios will expand on this particular creative franchise by opening the game IP to 200 independent developers via a Cartoon Network Game Jam innovation festival that will be held February 12-14 in Portland, Oregon.

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