Why Chief Digital Officers Must Invest in Experiences Over Products and TechnologySource:   CDO Club   01-15-2016 09:49:30
In my research and in my work, I continue to observe the importance of experience in building long-term, meaningful and productive customer experiences. But when I say customer experience, I’m not referring to traditional CX work nor am I solely focusing on customer service or support. Customer experience is more than that. It’s anything and everything. And this is why businesses are underestimating the value and promise of experiences to serve as incredible competitive advantages.

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