Marketers and The Art of the Digital Marketing DanceSource:   The CMO Club   10-31-2015 19:23:03
As marketers, we are faced with balancing a seemingly infinite number of digital advertising options with finite resources (budget, personnel, skills, technology). Choreographing delivery of our message to clients when, where and how they want it often feels less like Fred Astaire and Ginger Rogers and more like a group of second graders performing a tap recital. In other words, a white hot mess.

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