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| Source: WWD 06-25-2022 06:00:07 |  L?Oréal is laying the groundwork for Web3 and the metaverse, as the beauty industry shape-shifts in phenomenal ways and accelerates toward an ?on-chain? model.
?In any environment, [the transformation] is moving from digitalization to virtualization,? said Asmita Dubey, chief digital officer at L?Oréal, during her first sit-down interview since starting the job in April 2021.
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