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Amazon is a threat' but Ikea's digital chief says she has a planSource:   CNBC   03-22-2019 06:00:34
Around the same time as Barbara Martin Coppola joined Ikea Group as its Chief Digital Officer in April 2018, the company announced a transformation of its business model. The world's largest furniture retailer was facing a problem: it hadn't been keeping up with the digital world.


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