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| Source: Innovation Enterprise 10-22-2018 09:30:55 |  As the digital landscape evolves, marketers are discovering ever more innovative strategies to ensure relevancy and success. Statistics Portal analyzed US chief marketing officers (CMOs) digital marketing ad spend in comparison to traditional methods from 2012?18, which revealed that their spend would increase by 12.3% over the time period, while their offline ad spend efforts would decline by 1.2% over the same period.
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