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| Source: diginomica 06-21-2017 08:57:49 |  Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor ? a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling.
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