PRTech's growth could mean more integration with marketing technologiesSource:   Forbes   12-21-2016 09:11:10
In addition to analytics and data, PRTech is being driven more and more by a shift in thinking where content is a key driver of lead generation, customer growth and, ultimately, revenue.  And there is plenty of evidence that Earned media, typically driven by PR, has an outsized effectiveness. Those who acknowledge the connection between the various elements that make up a brand’s content landscape (Paid, Earned, Shared and Owned media) are the ones who understand the potential of this untapped space.

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