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Source: China Business Review 12-17-2016 09:08:41 | As mobile technology, constant connectivity, and data analytics become increasingly embedded in the fabric of daily life, few businesses have been left untouched. Digital disruption?the changes that result from applying new technology to goods or services?is not limited to digital natives such as Google or Uber. Traditional industries from manufacturing to banking are contending with rising customer demand for consistent engagement, hyper connectivity, on-demand delivery, and product or service innovation?and yet this growing appetite for an improved customer experience is just one among many factors driving digital innovation.
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