How Digitized Customer Journeys Can Help Banks Win Hearts, Minds, and ProfitsSource:   BCG PERSPECTIVES   06-16-2016 09:02:37
Banks have heard the digitization message, and they get it. They’re aware that financial technology companies with superior digital offerings are nibbling away at the edges of the traditional banking business, reshaping customer expectations, and altering the revenue and cost dynamics of current and emerging services.

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