Big Data Analytics And The Next President: How Microtargeting Drives TodaySource:   Forbes   06-03-2016 03:00:55
Political campaigns of both Republican and Democratic candidates are taking Big Data lessons from retailers, gathering information about individuals, and using it to serve up personalized messages to prospective voters. It’s called “microtargeting,” and it was was a key element of the successful Obama for America campaign and its unprecedented fundraising.

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