The economic essentials of digital strategySource:   McKinsey & Company   05-30-2016 09:00:12
In July 2015, during the championship round of the World Surf League’s J-Bay Open, in South Africa, a great white shark attacked Australian surfing star Mick Fanning. Right before the attack, Fanning said later, he had the eerie feeling that “something was behind me.”1 Then he turned and saw the fin.

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