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Publicis' chief digital officer: We need to put humans back into data-driven marketing
Source:
Marketing Dive
04-29-2016 09:30:01
Data can serve a myriad of purposes for marketers, but one agency exec says it's become an abstraction. The fix? Looking through the consumer's lens.
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Data can serve a myriad of purposes for marketers, but one agency exec says it's become an abstraction. The fix? Looking through the consumer's lens.
