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| Source: Harvard Business Review 04-25-2016 10:22:10 |  Every business is, willingly or unwillingly, a competitor on a software playing field, no matter which sector it’s in. You’re competing against platforms like Uber in transportation, Google in automotive, Airbnb in hospitality, LinkedIn in recruiting, Netflix in television, and the list goes on. In a world underpinned by ever more powerful, affordable, and public technology platforms, software is still king. And its importance as a source of value will only continue to grow.
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