CDO World

Today’s informed buyers demand real insight, not buzzwords. diginomica captures their attention by delivering authoritative, thoughtful reporting and analysis that separates signal from noise, with no interruptions from advertising. Where conventional tech media measures results by volume of traffic, pageviews and leads, diginomica focuses on visitor quality, engagement, and influence. We actively engage with our reader community both directly and through dialog on professional social networks.

We founded diginomica because we believe the old world of advertising-driven media models creates a race to the bottom, where no value is placed on attention. At the same time, the traditional analyst approach does not provide the up-to-date insight required by today’s busy decision maker. diginomica aims to provide rich, informed reportage and opinion based upon our daily contact with buyers and practitioners.

diginomica is a new type of media property designed to serve the interests of enterprise leaders in the digital era.

Launched in 2013, we have built up a core team of writers and analysts based in the US and Europe who share decades of experience in enterprise business computing. We cover topics under the three broad headings highlighted in our navigation bar above: Digital enterprise, Cloud apps & processes and Technology disruptions. See below for more details of our focus areas wit