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| | | | Source: İnternet Retailer 01-12-2017 09:09:26 |  Brett Trent, with the company since August 2014, becomes rue21’s chief marketing officer....
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| | | | Source: Advertising Age 04-23-2017 09:09:26 |  You've surely seen those eye charts trying to organize hundreds of marketing technology vendors by category. There are the iconic Lumascapes by Terence Kawaja. And there's my own Chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. ...
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| | | | Source: Adweek 05-04-2017 09:54:04 |  For years, the CMO was someone who rose through the ranks of a brand, gaining familiarity with the company’s story while building relationships with agencies and media partners to develop and execute what they felt was a successful strategy....
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| | | | Source: diginomica 06-21-2017 08:57:49 |  Is it time to shake up marketing? Jared Blank of Bluecore says yes. Should the CMO report to a CDO of some flavor – a chief officer that heads up the digital experience? Barb Mosher Zinck looks at the reasoning behind a marketing department rethink. Her take involves the tricky balance of data and storytelling....
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| | | | Source: grbj.com 07-13-2017 09:54:26 |  A local health insurer has promoted from within to fill the role of chief marketing and digital officer.
Grand Rapids-based Priority Health, a part of Spectrum Health, said last month it appointed Krischa Winright to the position....
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| | | | Source: Forbes 09-08-2017 09:00:10 |  According to a new study published by SAP Center for Business Insights conducted in collaboration with Oxford Economics, the common approach of hiring chief digital officers (CDO) may not be the secret to implementing successful digital transformation initiatives....
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| | | | Source: Harvard Business Review 09-15-2017 09:20:54 |  There are some new faces these days in the boardroom. They have new titles like Chief Customer Officer, Chief Revenue Officer, Chief Digital Officer, and Chief Experience Officer. These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Our conversations with marketing leaders suggest that CMOs are indeed at a crossroads with four potential paths: up, over, down, or out....
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| | | | Source: Traction News 09-23-2017 09:25:48 |  Goodyear Tire announced two new leadership appointments for its North America consumer business. Mike Dwyer has been named chief marketing officer, and Mike Dauberman has been named chief digital officer. Both appointments are effective immediately, and both leaders report to Scott Rogers, who was recently named president, North America Consumer, for Goodyear....
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| | | | Source: Innovation Enterprise 10-22-2018 09:30:55 |  As the digital landscape evolves, marketers are discovering ever more innovative strategies to ensure relevancy and success. Statistics Portal analyzed US chief marketing officers (CMOs) digital marketing ad spend in comparison to traditional methods from 2012–18, which revealed that their spend would increase by 12.3% over the time period, while their offline ad spend efforts would decline by 1.2% over the same period....
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| | | | Source: Retail Gazete 12-29-2018 06:00:20 |  Burberry has appointed Rod Manley to the post of chief marketing officer....
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