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| | Source: The Enterprisers Project 05-20-2016 10:15:09 | Today, every business is a technology business. You can't run any organizational function ? from manufacturing to HR, to marketing, to finance ? without digital technology. Therefore, digital acumen is critically important ? not just for all businesses, but all business leaders. All C-level executives ? CEO, CIO, CMO, CDO, CFO ? are successful when the organization is successful; and we all have a stake in how our company responds and adapts to an increasingly digital future....
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| | Source: CIO 06-24-2016 09:00:23 | Hiring a CDO can prove disruptive to businesses, creating competition and conflict between the anointed digital leaders and CIOs and potentially CMOs, says PwC. But there is some good news. ...
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| | Source: Entrepreneur 07-26-2016 09:10:23 | What is Digital transformation? Businesses often go through transformation when they have failed to innovate and evolve. When a business evolves with its market, continually refreshing its products, services and proposition, reaching new customers and growing the value of existing ones, it doesn?t need to transform as drastically....
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| | Source: KoMarketing 08-10-2016 14:54:03 | July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight....
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| | Source: Business Wire 08-12-2016 09:36:56 | Consumer marketing veteran will drive innovation in the overall Patterson customer experience...
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| | Source: Globe News Wire 09-16-2016 00:48:50 | Only 1 in 3 companies forecast need for Chief Digital Officer in next 2 years
?Ideal Chief Digital Officer is equal parts technology leader and marketer,? Says IIC Partners...
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| | Source: Forbes 11-13-2016 09:21:52 | Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet....
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| | Source: The Drum 12-14-2016 09:04:20 | Three is on the hunt for a new top marketer after Tom Malleschitz?s promotion to chief digital officer for the wider Hutchison Whampoa group. ...
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| | Source: The Drum 12-18-2016 09:09:45 | It?s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a ?digital company, but not just to put ads in social media?....
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| | Source: ZDNet 01-08-2017 09:13:43 | A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?...
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