CDO World

Source: The Enterprisers Project 05-20-2016 10:15:09

Today, every business is a technology business. You can't run any organizational function – from manufacturing to HR, to marketing, to finance – without digital technology. Therefore, digital acumen is critically important – not just for all businesses, but all business leaders. All C-level executives – CEO, CIO, CMO, CDO, CFO – are successful when the organization is successful; and we all have a stake in how our company responds and adapts to an increasingly digital future....

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Warning: CDOs can be hazardous to your CIO	Source: CIO 06-24-2016 09:00:23
Hiring a CDO can prove disruptive to businesses, creating competition and conflict between the anointed digital leaders and CIOs and potentially CMOs, says PwC. But there is some good news. ... Read All..

Key Digital Transformation Challenges CMOs Must Overcome	Source: Entrepreneur 07-26-2016 09:10:23
What is Digital transformation? Businesses often go through transformation when they have failed to innovate and evolve. When a business evolves with its market, continually refreshing its products, services and proposition, reaching new customers and growing the value of existing ones, it doesn’t need to transform as drastically.... Read All..

Lack of Marketing Tech Integration is Clouding Customer Insight	Source: KoMarketing 08-10-2016 14:54:03
July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight.... Read All..

Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer	Source: Business Wire 08-12-2016 09:36:56
Consumer marketing veteran will drive innovation in the overall Patterson customer experience... Read All..

IIC Partners Survey Finds 76% of Companies Do Not Have a Chief Digital Officer to Lead Digital Trans	Source: Globe News Wire 09-16-2016 00:48:50
Only 1 in 3 companies forecast need for Chief Digital Officer in next 2 years “Ideal Chief Digital Officer is equal parts technology leader and marketer,” Says IIC Partners... Read All..

Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics	Source: Forbes 11-13-2016 09:21:52
Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet.... Read All..

Three CMO Malleschitz becomes chief digital officer for wider Hutchison Whampoa group	Source: The Drum 12-14-2016 09:04:20
Three is on the hunt for a new top marketer after Tom Malleschitz’s promotion to chief digital officer for the wider Hutchison Whampoa group. ... Read All..

Coca-Cola has just hired its first chief digital marketing officer and here’s why	Source: The Drum 12-18-2016 09:09:45
It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”.... Read All..

Who controls the marketing tech stack in 2017: The CIO or CMO?	Source: ZDNet 01-08-2017 09:13:43
A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?... Read All..

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