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| | | | Source: Globe News Wire 00-00-0000 00:00:00 |  Risk Strategies, a privately held, rapidly growing international insurance brokerage and risk management firm, today announced that Jennifer Johnston has been appointed to the newly created position of Chief Marketing Officer....
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| | | | Source: ReadWrite 09-08-2015 04:32:29 |  What exactly is a Chief Digital Officer (CDO), and what does one actually do?
At the inaugural Chief Digital Officer Summit in New York in March, where I moderated a panel discussion with CDOs from such companies as Disney ABC Studios, BBC, PBS and Rogers, defining the emerging role of the CDO was a key topic....
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| | | | Source: Slideshare 10-01-2015 11:26:09 |  Beyond the CIO/CMO - The Rise of the Chief Digital Officer | CIO Perspectives Virginia 2014 | Keynote by Dion Hinchcliffe ...
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| | | | Source: SAP 10-01-2015 23:30:14 |  WALLDORF — SAP SE, the world’s largest maker of business software, today announced that Jonathan Becher has been appointed as the company’s first Chief Digital Officer to lead the company’s new digital business unit with immediate effect....
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| | | | Source: CMO by adobe 10-04-2015 17:07:42 |  Laptops and PCs are increasingly being replaced or supplemented by connected devices. Today a variety of devices and applications are already available and in use. In addition to the well-known smartphones and tablets, wearables (like the Apple Watch), in-car communication systems, as well as household appliances with smart functions are being used....
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| | | | Source: The CMO Club 10-31-2015 19:23:03 |  As marketers, we are faced with balancing a seemingly infinite number of digital advertising options with finite resources (budget, personnel, skills, technology). Choreographing delivery of our message to clients when, where and how they want it often feels less like Fred Astaire and Ginger Rogers and more like a group of second graders performing a tap recital. In other words, a white hot mess. ...
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| | | | Source: CIO 11-28-2015 06:22:31 |  The Chief Digital Officer role may well be replacing the data scientist as the sexiest job. But what does the CDO actually do?...
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| | | | Source: ClickZ Live 12-30-2015 09:02:16 |  While the intent behind the chief digital officer (CDO) role is right, the execution is wrong. A good chief marketing officer (CMO) should be responsible for driving digital transformation - not the CDO....
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| | | | Source: Gartner 01-07-2016 09:41:00 |  Use three approaches to solicit and surface Internet of Things opportunities....
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| | | | Source: The Enterprisers Project 02-26-2016 12:38:49 |  I have a close working relationship with the chief marketing officer at the American Cancer Society, and that has enabled us to collaborate on several key initiatives and concepts that greatly benefit the Society. The approach has paid huge dividends. Here are just a few:...
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