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| | | | Source: CloudTweaks 11-23-2016 09:16:18 |  In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and analytics, and machine learning and personalization bolstering data-centric marketing tactics. As Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey predicts higher marketing budgets in 2017,...
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| | | | Source: diginomica 11-25-2016 09:29:54 |  Is the role of the marketing technologist in trouble? That’s one conclusion to ponder from reports on the state of martech. Barb Mosher Zinck assesses the data. One big issue: the marketing technologist without the breadth of skills needed for digital transformation. ...
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| | | | Source: Forbes 11-27-2016 09:05:16 |  5. Brands Will Increasingly Target Niche Markets Out of Necessity.
Online marketing is becoming more crowded; though the number of available consumers has remained more or less steady, millions of new businesses have flooded into the space for a piece of the pie. ...
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| | | | Source: TechTarget / SearchCIO 12-20-2016 09:14:51 |  For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach....
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| | | | Source: Forbes 12-21-2016 09:11:10 |  In addition to analytics and data, PRTech is being driven more and more by a shift in thinking where content is a key driver of lead generation, customer growth and, ultimately, revenue. And there is plenty of evidence that Earned media, typically driven by PR, has an outsized effectiveness. Those who acknowledge the connection between the various elements that make up a brand’s content landscape (Paid, Earned, Shared and Owned media) are the ones who understand the potential of this untapped space....
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| | | | Source: ZDNet 01-08-2017 09:13:43 |  A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?...
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| | | | Source: Forbes 01-15-2017 09:43:45 |  Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take on the social and digital marketing horizon, based on her research and work with over 350 national brands last year....
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| | | | Source: Marketing Dive 01-19-2017 09:22:31 |  Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark. ...
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| | | | Source: campaign 01-22-2017 10:32:07 |  Sainsbury's marketing director, Sarah Warby, is stepping down after five years leading the supermarket's marketing function. She will leave next month without a job to go to. As a result, the marketing team will be restructured.
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| | | | Source: PR Newswire 02-21-2017 09:21:48 |  WESTPORT, Conn., Feb. 16, 2017 /PRNewswire/ -- Women's Marketing, a leading marketing and media services agency for emerging and high growth brands, is pleased to announce that Brandon Heagle has been appointed Chief Digital Officer as part of the agency's ongoing expansion into marketing strategy, digital consulting and advanced analytics.
"Brandon is a vital addition to our leadership team at a time when our clients' need for understanding cross channel attribution and ecommerce performance is growing rapidly," says Women's Marketing CEO Andrea Van Dam. "Brandon is a true digital visionary and a proven marketer of brands in search of high growth."...
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