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MARKETING - RELATED DOCUMENTS .
 
Jio’s chief digital marketing officer Martijn de Jong leaves to join AegonSource:   ET Telecom   09-23-2016 09:14:14
According to his LinkedIn profile, Jong was instrumental in setting up partnerships with leading Indian e-commerce companies like Amazon and Flipkart, along with Fintech companies and payment providers and banks....


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Organizations Struggle with MarketingSource:   eMarketer   09-24-2016 06:26:13
Changing company culture and assigning responsibility are key obstacles....


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PBS Names Ira Rubenstein Chief Digital and Marketing OfficerSource:   The Hollywood Reporter   09-28-2016 09:06:28
Kenji Thielstrom is joining PBS as vp, creative services....


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Sales Trend 9 – Marketing technology for better sales resultsSource:   Smart Company   10-03-2016 09:19:07
Sales and marketing technology – which trends should you pay attention to?

No wonder we are confused. The number of vendors providing advertising, marketing or sales technology “solutions” has exploded in the last couple of years, with this sector becoming a large, multi-billion dollar industry with revenues growing at double digit percentages annually. ...


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Marketing technology utilization takes a major swing upwardSource:   CustomerThink   10-27-2016 09:14:32
“Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version of the marketing technology landscape. But ancedotally, I continue to learn about new marketing technologies every week....


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7 truths of marketingSource:   IBM   11-08-2016 09:08:07
In 2014, IBM started to transform our marketing based on analytics. In the process, we learned seven simple, practical, but remarkably effective truths....


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Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing AnalyticsSource:   Forbes   11-13-2016 09:21:52
Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet....


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How to Block the Ultrasonic Signals You Didn’t Know Were Tracking YouSource:   WIRED   11-16-2016 09:32:02
Dystopian corporate surveillance threats today come at us from all directions. Companies offer “always-on” devices that listen for our voice commands, and marketers follow us around the web to create personalized user profiles so they can (maybe) show us ads we’ll actually click. Now marketers have been experimenting with combining those web-based and audio approaches to track consumers in another disturbingly science fictional way: with audio signals your phone can hear, but you can’t. And though you probably have no idea that dog whistle marketing is going on, researchers are already offering ways to protect yourself....


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How moment marketing is bringing personality back to programmaticSource:   MarketingTech   11-17-2016 09:11:10
Right now, the digital ad industry is facing an existential crisis.

Depending on who you ask, around a quarter of all internet users (at least in the US) use adblocking software....


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“Smart Manufacturing” Market to Hit $548B by 2024Source:   Powder/Bulk Solids   11-22-2016 09:26:23
Increases in regulatory oversight and evolving industrial practices are anticipated to fuel the global market for smart manufacturing technologies through 2024, when its value is expected to reach $548.14 billion, according new research from Albany, NY-based Transparency Market Research....


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