CDO World

If You're Ignoring Pokémon Go, You're Making a Huge Business Mistake	Source: Inc. 08-08-2016 09:01:51
I've enjoyed watching the conversations happening on Twitter and Facebook this past week between adults--mostly parents--debating the merits of Pokémon Go.... Read All..

Mobile ‘a behaviour not a tech’ now central to sports marketing	Source: Mumbrella 08-09-2016 09:08:05
The use of mobile has evolved into a behaviour in its own right that is becoming increasingly central to people’s enjoyment of sports, the head of mobile for Group M has claimed.... Read All..

Lack of Marketing Tech Integration is Clouding Customer Insight	Source: KoMarketing 08-10-2016 14:54:03
July 6, 2016: Many organizations have implemented marketing and commerce technologies, but a new report has discovered that they are still challenged to integrate and align these resources for more customer insight.... Read All..

Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer	Source: Business Wire 08-12-2016 09:36:56
Consumer marketing veteran will drive innovation in the overall Patterson customer experience... Read All..

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams	Source: Netimperative 08-13-2016 09:15:53
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.... Read All..

The role of the CMTO is to bring technology to marketing: SapientNitro’s Sheldon Monteiro	Source: Tech / Economic Times 08-15-2016 09:03:39
How SapientNitro is educating CMOs to become technology evangelists and vice versa... Read All..

Marketing Automation Missed Its Mark – And Why That’s a Good Thing	Source: CustomerThink 08-22-2016 09:15:52
Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings.... Read All..

4 Enterprise Marketing Technologies Destined to Disrupt Small Business	Source: Business 08-26-2016 09:05:31
Trickle down economics may or may not work but trickle down technology certainly does.... Read All..

Five tips for how to future-proof your marketing technology	Source: eConsultancy 09-03-2016 09:06:43
From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.... Read All..

What Tech Tools Do Marketers Use for Personalization?	Source: eMarketer 09-19-2016 09:13:51
Behavior-based data is critical for customized marketing content ... Read All..

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