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| | | | Source: LinkedIn 09-10-2015 02:53:23 |  A critical point in any company?s value chain is what purchasing professionals call ?purchased inputs.? The great majority of these inputs are a form of ?raw materials? needed to build the company?s products or service offerings. In the world of procurement, this is called sourcing....
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| | | | Source: Forbes 01-05-2016 12:20:16 |  The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions....
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| | | | Source: Gartner 01-07-2016 09:41:00 |  Use three approaches to solicit and surface Internet of Things opportunities....
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| | | | Source: Inc. 01-15-2016 10:59:42 |  The new year is upon us, but what is in store for marketers? 10 experts share their forecasts for 2016....
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| | | | Source: First Rain 02-28-2016 10:25:30 |  This is our fourth post from our Market Trends Buyer Persona series.
Customers are demanding more of a digital experience, and the rise of a Chief Digital Officer (CDO) has soared to fulfill the need. Providing customers with the most valuable digital experience is a CDO?s primary objective....
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| | | | Source: V3.co.uk 04-20-2016 14:29:02 |  LAS VEGAS: Global insurance company MetLife is undergoing a company-wide digital transformation led by global chief marketing officer (CMO) Esther Lee.
One of the firm's current major initiatives is to become more digital, Malene Haxholdt, VP of enterprise analytics at MetLife, told V3 at SAS Global Forum in Las Vegas....
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| | | | Source: Marketing Dive 04-29-2016 09:30:01 |  Data can serve a myriad of purposes for marketers, but one agency exec says it's become an abstraction. The fix? Looking through the consumer's lens....
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| | | | Source: TechCrunch 06-13-2016 10:46:42 |  Marketing in a post?digital world was a major theme of the 2016 Forrester Research Marketing Forum held in New York recently. At the event, analyst Carl Doty defined the post?digital world as one in which digital is embedded in our daily lives....
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| | | | Source: Marketing Land 07-31-2016 09:11:15 |  How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space....
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| | | | Source: Tech City News 08-02-2016 09:00:26 |  Research by DataXu highlights importance of Chief Marketing Technologist (CMT) role & technology challenges for UK and international senior marketers...
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