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Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets New video and brand-awareness tSource:   Adweek   09-29-2015 13:04:55
For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns....


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G20 and Beyond: a digital diplomacy primerSource:   G20LIVE DIGITAL | DIPLOMACY | ENGAGEMENT | INFLUENCE   11-16-2015 09:41:14
That the world has changed dramatically in the past two decades is a self-evident truth, but some of those sea-changes have directly affected the way we conduct public policy an diplomacy. For starters, we have witnessed an exponential rise in the multiplicity of non-state actors that today play a major role in domestic and international politics. The growing international activism of subnational authorities –whether state or local- and of civil society as a whole, including home-gown or global non-governmental organizations (NGOs) and corporations, has marked the global interaction of our times. Today the Nation-State has lost the monopoly of international power and information, and is no l...


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Brands Look Far and Wide for a Niche in Virtual RealitySource:   The New York Times   11-16-2015 15:13:54
Even in virtual reality, it seems, there will be no escape from advertising....


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Zuckerberg Confirms Facebook Is Working On Augmented RealitySource:   TechCrunch   12-23-2015 09:26:36
“Yeah!” Facebook CEO Mark Zuckerberg said excitedly in response to a big question for his company: is Facebook working on augmented reality? “It’s a bit further out,” he followed up during a talk about virtual reality at the Vanity Fair New Establishment Summit in San Francisco....


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Stock Market A To Z: 26 Names, Themes And Trends To Watch In 2016 Source:   Forbes   12-28-2015 17:20:50
From the continuing collapse of oil prices to the Federal Reserve’s first rate hike in a decade, 2015 has been a challenging year for investors to navigate. Those who bought into the so-called FANG stocks — Facebook, Amazon, Netflix and Google — did well, but the year’s gains were largely concentrated in that group and just a few others. The following is a guide to the year that was and what to expect in the year to come....


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Welcome to Google TravelSource:   LinkedIn   01-18-2016 13:33:53
Google is reshaping the travel industry. Recently, Google launched its Hotel ads services. ...


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Are You Collecting the Right Data? Lessons from American ApparelSource:   KnowLedge   08-20-2016 09:09:21
How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from hundreds to thousands to millions, you may assume that your business is riding high. Apparently your customers love you, and there are many more to come....


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How to get the most out of social CRM softwareSource:   TechTarget / SearchCIO   02-26-2017 09:10:31
Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform....


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Pinterest names first CTO, launches new Lens updatesSource:   VentureBeat   05-18-2017 10:42:34
Pinterest is hitting a point where it has to address its growing engineering needs. To accomplish this, the company has named its first-ever chief technology officer, elevating its head of discovery engineering Vanja Josifovski to the post. In this capacity, he’ll be overseeing the new technical initiatives around machine learning, search, and infrastructure reporting to Pinterest’s head of engineering Li Fan....


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