CDO World

What does a digitally transformed retailer look like?	Source: eConsultancy 04-15-2016 18:57:39
According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.... Read All..

MetLife chief marketing officer leads digital transformation initiative	Source: V3.co.uk 04-20-2016 14:29:02
LAS VEGAS: Global insurance company MetLife is undergoing a company-wide digital transformation led by global chief marketing officer (CMO) Esther Lee. One of the firm's current major initiatives is to become more digital, Malene Haxholdt, VP of enterprise analytics at MetLife, told V3 at SAS Global Forum in Las Vegas.... Read All..

The end of the beginning of digital marketing	Source: LinkedIn 05-02-2016 08:57:48
This is the 10th year of our "This Year Next Year Interaction" series. As ever it is written from the perspective of a global media investment management company and for the interest of large advertisers and those of us who work with them.... Read All..

The role of the CMTO is to bring technology to marketing: SapientNitro’s Sheldon Monteiro	Source: Tech / Economic Times 08-15-2016 09:03:39
How SapientNitro is educating CMOs to become technology evangelists and vice versa... Read All..

Source: EContent 02-27-2017 09:19:52

In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year....

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