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| | | | Source: CloudTweaks 11-23-2016 09:16:18 |  In Gartner?s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the combination of four key data-centric marketing driving forces including personalization, real-time marketing systems, the employment of contextual clues, and the convergence of Martech and Adtech would lead to more appropriate uses of IoT devices and analytics, and machine learning and personalization bolstering data-centric marketing tactics. As Gartner?s 2016-2017 Chief Marketing Officer (CMO) Spend Survey predicts higher marketing budgets in 2017,...
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| | | | Source: Forbes 12-21-2016 09:11:10 |  In addition to analytics and data, PRTech is being driven more and more by a shift in thinking where content is a key driver of lead generation, customer growth and, ultimately, revenue. And there is plenty of evidence that Earned media, typically driven by PR, has an outsized effectiveness. Those who acknowledge the connection between the various elements that make up a brand?s content landscape (Paid, Earned, Shared and Owned media) are the ones who understand the potential of this untapped space....
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| | | | Source: DMN 12-25-2016 09:08:30 |  The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap....
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| | | | Source: Marketing Dive 01-19-2017 09:22:31 |  Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark. ...
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| | | | Source: Forbes 07-01-2020 06:00:28 |  As part of a series that investigates the Chief Marketing Officer title, I sought insight from Kate Bullis, Managing Partner, SEBA International, a specialist executive search firm focusing exclusively on two disciplines?financial stability (finance, risk management, and audit) and go to market (marketing, sales, and strategy)....
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